Bendable Learnings: The Wisdom of Modern Management

Author(s): Don Watson


Mission statements and vision statements What is a mission statement? A company without a mission statement is like an evangelist without the cross or a shaman without her spirit animal. The same goes for any other business, including government departments, schools and kindergartens, hospitals, funeral parlours and nursing homes, cafes, sports clubs and bikie gangs: any band of people gathered for any roughly common purpose. When we lose our way in the world and forget what weÃÂÃÂÃÂÃÂÃÂÃÂÃÂâÃÂÃÂÃÂâÃÂÃÂÃÂÃÂÃÂÃÂÃÂìÃÂÃÂÃÂâÃÂÃÂÃÂÃÂÃÂÃÂÃÂâre here for, our mission statement reminds us. It tells who we are and what we believe. If one day we donÃÂÃÂÃÂÃÂÃÂÃÂÃÂâÃÂÃÂÃÂâÃÂÃÂÃÂÃÂÃÂÃÂÃÂìÃÂÃÂÃÂâÃÂÃÂÃÂÃÂÃÂÃÂÃÂât recognise ourselves in it, then we know that either we have an issue with alignment, or the thing is no longer any good and we should exchange it for a better one ÃÂÃÂÃÂÃÂÃÂÃÂÃÂâÃÂÃÂÃÂâÃÂÃÂÃÂÃÂÃÂÃÂÃÂìÃÂÃÂÃÂâÃÂÃÂÃÂÃÂÃÂÃÂÃÂàjust as we would with a mirror. A mission statement defines your mission, and the reason you exist. Writing a Mission Statement for a Business, Charity, Sporting Group or Community Group can be one of the most challenging tasks a group of people have to do . . . A mission statement is simple a definition of your mission . . . You should believe your mission statement and follow it to the letter. 1 on 1 Personal Computer Training Your mission statement should be a clear overview of your company values and ideals. A well thought out mission statement can convey your business purpose and reason for existence to your customers, suppliers, employees and shareholders . . . It does pretty well everything, especially if the verbs are proactive ones.


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Product Information

Don Watson is the author of Death Sentence and Watson's Dictionary of Weasel Words.

General Fields

  • : 9781741669046
  • : Random House Australia
  • : Knopf Australia
  • : 0.472
  • : October 2009
  • : 217mm X 138mm X 31mm
  • : Australia
  • : books

Special Fields

  • : Don Watson
  • : Hardback
  • : 1009
  • : 410
  • : Popular culture; Language & linguistics